How to Win Over the VA/DoD: Send in the Virtual Team, Not the Clowns {Encore} or {Part Two}
- Kristen Lay
- Jan 20
- 2 min read
Welcome back, brave adventurers of the VA sales landscape!
If you made it through the treacherous terrain of our last post, congratulations—you've survived the monster truck parking fiasco and are ready for the next level.
Today, we're putting on our metaphorical mechanic's gloves to fine-tune your sales strategy and reveal the secret sauce to navigating the VA system like a pro. No more guessing games or hoping for the best—it's time to master the art of the pitch and get that green light. So, buckle up and get ready for the ultimate guide to winning big in the VA's maze of procurement. Let's dive in!
Prioritizing Veterans and Strategic Insight
Hiring Veterans: We love hiring Veterans because who better to advocate for Veterans than those who’ve been there, done that, and got the T-shirt? They bring passion and a unique understanding that helps us connect with this community like a VA doc whisperer.
Former VA/DoD Leadership: We've got a Rolodex full of former VA/DoD leaders who offer sage advice like your favourite grandparent but with more acronyms.
The Power of Channel-Specific Virtual Support
Our Virtual Federal Specialists (VFS) are like the secret sauce in our sales strategy, except they’re not so secret—and definitely not edible. Here’s why they're our MVPs:
Broad Promotion: A VFS is like a telemarketer with an unlimited calling plan, blitzing federal accounts faster than you can say 'Do Not Call List.' They make sure our message gets out there, even if you’re not physically present.
Information Collection: They're like Sherlock Holmes but for gathering names, emails, and phone numbers. They also gauge whether the department is a warm, cold, or ready-to-bolt level of receptivity.
Understanding Interactions: A VFS can assess the dynamics between physicians and pharmacies, allowing us to build a compelling case for promoting your products.
Securing Appointments: These folks book appointments like they're planning a rock star's tour schedule. They make sure the in-field reps aren't wasting their time flying out just to chat with the janitor.
Detailed Promotion: When an in-field rep finally shows up, they’ve got a warm audience and a solid story, thanks to the groundwork laid by our VFS. It’s like a chef walking into a kitchen where all the ingredients are prepped and ready to go—bon appétit!
Leveraging experienced virtual team members is like having a cheat code in the challenging game of pharmaceutical snakes and ladders within the VA/DoD markets. In a world where access and engagement are as crucial as coffee on a Monday morning, having a dedicated, knowledgeable team is the ultimate game-changer. Our hybrid approach has not only been a recipe for success but also for improving the health outcomes for our nation's Veterans and service members for whom we are proud to serve.Â