How to Win Over the VA/DoD: Send in the Virtual Team, Not the Clowns {Opening Act} or {Part One}
- Kristen Lay
- Jan 11
- 2 min read
Navigating pharmaceutical sales within the Veterans Health Administration (VA) and Department of Defence (DoD) markets can feel like playing a game of hide-and-seek—except you're the seeker, and everyone else has forgotten to tell you they’re playing.
For those in the industry, these frustrating scenarios might hit a little too close to home:
The Ghosted Email: You've sent more follow-up emails than a desperate ex, but still no reply. It's like your point of contact joined the witness protection program.
The Phantom Meeting: You finally get an appointment, only to hear, “We aren’t seeing industry today.” It's like getting stood up on a date—without the free dinner.
The Absent Provider: You jump through all the hoops—plane, taxi, security—and arrive at the VA, only to find out that the provider takes every Tuesday off. It’s like they have an aversion to talking on days ending in "y."
Sound familiar? You're not alone!
Building an experienced in-field federal sales team can take about as long as waiting for a sloth to finish a marathon. Working with the VA and DoD markets requires not just persistence, but also a deep understanding of their complex protocols.
Here's where leveraging a virtual team member can turn your approach from "Huh?" to "Aha!"
And here, dear readers, is where we find ourselves at a critical juncture—like trying to parallel park a monster truck in a compact car space. You think you've got it lined up, only to realize you're a foot over the line, and there's a traffic cop (with a clipboard!) staring you down.
But fear not! In our next post, we'll share the secrets to nailing that perfect park and getting the green light to success.
Spoiler alert: it involves more than just a dazzling smile and a shiny product brochure. Stay tuned, because we're about to reveal the ultimate hack that even MacGyver would envy!
Stay Tuned